I have been connected with France since 2009 when I was an exchange lycée student in France, living with a French family and experiencing the French way of life. I became fluent in French, learned how many ‘bisous’ are customary in each region, enjoyed croissants every Sunday morning, and embraced the very French ‘joie de vivre’. I completely fell in love with French culture and have kept connections ever since.

Professionally, I have over 10 years of experience in sales and business development with physical, digital, and SaaS products. I have been involved with the French market for over 5 years, both in charge of the whole market and on a project basis. I worked for 6 years in the USA selling educational books door-to-door. After that, I worked for an Estonian startup, Cleveron, which produces automated parcel machines (and self-driving cars at the time), as a regional manager in France.

I have also been on the other side, helping French companies develop business in Estonia. I am one of the founding members of the Business Club for Francophones in Estonia (cadfe.ee).

My passion is to connect the right products with the right customers at the right time, which includes solving any knot or bottleneck in the process and helping to navigate the unknown territory of “how can we find people/companies to buy our product?